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British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. On Monday, the brand announced “the first creative expression” from Lee, in the form of an edgy new print campaign alongside a whimsical new logo, set in a delicate, maybe .
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. On Monday, the brand announced “the first creative expression” from Lee, in the form of an edgy new print campaign alongside a whimsical new logo, set in a delicate, maybe even slightly. Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee. But the new font suggests more than just a changing of the guard at Burberry, but a potential shift in the fundamentals of modern luxury branding.
Burberry was one of the first fashion houses to introduce a minimal, sans-serif typeface back in 2018, but it's just gone back to its roots with a new "archive-inspired" sans-serif look. And the company has also resurrected its 1901 '‘Equestrian Knight Design’ (EKD) symbol for . The new logo introduces the traditional Burberry lettering in a thin and elegant font. Meanwhile, its classic horse emblem is previewed with an illustrative outline in white and deep blue.
The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The design features the Latin word 'Prorsum' meaning 'Forwards'. Transparency in the Supply Chain and Modern Slavery Statement.The updated Burberry logo design was quite radical because it got rid of the classic “Equestrian Knight” and labeled the brand in a bolder, more modern font. The new austere Burberry logo has the brand name written in uppercase letters and a smaller “LONDON ENGLAND” text below it. Burberry Font Saville replaced the softer, more elegant, font reading “Burberry London” in all caps with a bolder, more modern style. He also nixed the knight altogether and added the word “London” (no comma) for a truly attention-grabbing look. Burberry unveiled a new typeface in conjunction with the ad. Unlike the blocky sans-serif mark that Gobbetti and Tisci introduced, the new logo has extended, softly curved letters. The company also unveiled a new version of its equestrian knight emblem, which now sports a flag bearing the Latin phrase “Prorsum” (meaning “Forward”).
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. On Monday, the brand announced “the first creative expression” from Lee, in the form of an edgy new print campaign alongside a whimsical new logo, set in a delicate, maybe even slightly.
Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee. But the new font suggests more than just a changing of the guard at Burberry, but a potential shift in the fundamentals of modern luxury branding. Burberry was one of the first fashion houses to introduce a minimal, sans-serif typeface back in 2018, but it's just gone back to its roots with a new "archive-inspired" sans-serif look. And the company has also resurrected its 1901 '‘Equestrian Knight Design’ (EKD) symbol for .
The new logo introduces the traditional Burberry lettering in a thin and elegant font. Meanwhile, its classic horse emblem is previewed with an illustrative outline in white and deep blue.
The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The design features the Latin word 'Prorsum' meaning 'Forwards'. Transparency in the Supply Chain and Modern Slavery Statement.The updated Burberry logo design was quite radical because it got rid of the classic “Equestrian Knight” and labeled the brand in a bolder, more modern font. The new austere Burberry logo has the brand name written in uppercase letters and a smaller “LONDON ENGLAND” text below it. Burberry Font Saville replaced the softer, more elegant, font reading “Burberry London” in all caps with a bolder, more modern style. He also nixed the knight altogether and added the word “London” (no comma) for a truly attention-grabbing look.
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